by Kim Zimmermann | Oct 24, 2013 | Industry News
Mintigo, a marketing intelligence platform provider, has announced that it will be integrating its platform into Oracle Eloqua’s marketing automation solutions. The integration is designed to boost customer engagement and speed up the sales cycle, according to...
by Kim Zimmermann | Oct 23, 2013 | Solution Spotlight
Drip THIS! from Avandel is a drip marketing application that enables marketers to create date- or stage-based nurturing campaigns. Drip THIS! from Avandel is a drip marketing application that enables marketers to create date- or stage-based nurturing campaigns....
by Kim Zimmermann | Oct 23, 2013 | Demanding Views
Dennis Shiao, Director of Product Marketing, DNNLead scoring fuels many of today’s lead generation programs. When sales receives scored leads from marketing, they prioritize outreach to favor prospects most likely to turn into opportunities. In addition, sales...
by Kim Zimmermann | Oct 23, 2013 | Industry News
Lattice Engines has introduced Lattice Predictive Lead Scoring, which uses predictive analytics to identify and prioritize sales-ready leads. The application is designed to help marketers become familiar with common buying signals, according to company officials....
by Kim Zimmermann | Oct 22, 2013 | Industry News
Teradata announced the launch of its Customer Interaction Manager (CIM), a data-driven marketing application that is designed to enable real-time customer interaction across digital and traditional communication channels. CIM allows users to integrate inbound and...
by Kim Zimmermann | Oct 21, 2013 | Industry News
Limelight Networks announced the next generation of its Limelight Orchestrate Digital Presence Platform that is designed to support consistent, high-performance digital experiences across channels, devices, and geographies. The Orchestrate V2.5 platform addresses the...
by Kim Zimmermann | Oct 18, 2013 | Industry News
Marketo announced the Dialog Edition, a new solution designed to help email marketers transition from traditional email marketing to automated email campaigns. “The ‘slash and blast’ approach to email marketing is becoming less and less effective,” said Jon...
by Brian Anderson, Associate Editor | Oct 17, 2013 | Industry News
Oracle announced that it has closed a deal to acquire Compendium, a cloud-based content marketing vendor. Experts say the combination of Oracle Eloqua Marketing Cloud and Compendium highlights the rising prominence of content marketing and the need to automate content...
by Kim Zimmermann | Oct 17, 2013 | Industry News
Influitive announced the launch of Influitive Referrals, a B2B referral solution designed to help marketers generate more sales-ready leads from customers and partners. Influitive Referrals, which is integrated with Salesforce and LinkedIn, can suggest potential...
by Glenn Taylor, Associate Editor | Oct 16, 2013 | Industry News
CRM systems have long been the hub of sales activity, but they are becoming an increasingly important tool for marketers. The evolution of CRM platforms has coincided with the integration of sales and marketing teams, in which marketers are playing a larger role...
by Kim Zimmermann | Oct 16, 2013 | Demanding Views
By Amanda Wilson, Director, Product Marketing and Programs, Qvidian One of the currently more popular sales methodologies (in a very long line of them), is Challenger Selling. Based off the book The Challenger Sale, the basic principle is that sales success has more...
by Kim Zimmermann | Oct 16, 2013 | Solution Spotlight
Cyscom’s ShareMyInsight Marketing & Campaign Analytics for Salesforce tracks the impact of marketing tactics and initiatives. In addition, it provides users with more detailed analysis of buying behaviors and campaign responses. Cyscom’s ShareMyInsight...
