by By Brian Anderson, Associate Editor | Dec 2, 2013 | Industry News
Content marketing has become common practice with 93% of B2B marketers using some form of content marketing, according to research from the Content Marketing Institute (CMI). While more than half (58%) believe that their content marketing efforts are ineffective, they...
by Kim Zimmermann | Nov 29, 2013 | Industry News
B2B marketing industry veteran Joe Chernov will join HubSpot as its new VP of Content. Chernov has served VP of Marketing at Kinvey, a mobile solutions and services provider. Prior to his role at Kinvey, Chernov was VP of Content Marketing at Eloqua. He is also...
by Demand Gen Report Team | Nov 27, 2013 | Industry News
TreeHouse Interactive announced enhancements to the Content Marketing Manager module of its Marketing View marketing automation platform. The update is designed to provide marketing professionals with the tools for faster and more efficient creation of nurturing...
by Kim Ann Zimmermann | Nov 26, 2013 | Industry News
At Dreamforce, Salesforce debuted its revamped marketing hub — now dubbed Salesforce ExactTarget Marketing Cloud — as part of its Salesforce1 platform, a new set of technologies designed to deliver and integrate mobile versions of Salesforce-based applications....
by Demand Gen Report Team | Nov 25, 2013 | Demanding Views
By Lindsay Bayuk, Senior Product Marketing Manager, Infusionsoft By Lindsay Bayuk, Senior Product Marketing Manager, Infusionsoft Small business owners often feel as if they face daunting odds when competing with enterprise brands. Large companies with massive...
by Demand Gen Report Team | Nov 25, 2013 | Solution Spotlight
Discover, a new app from Orion Advisor Services, is designed to enable users to create unique online client questionnaires to engage prospects prior to initial meetings. Discover, a new app from Orion Advisor Services, is designed to enable users to create unique...
by Kim Zimmermann | Nov 25, 2013 | Industry News
Vocus updated its Marketing Suite with new features designed to help organize and track multi-channel marketing campaigns and build mobile landing pages, among other capabilities. According to company officials, these new capabilities streamline complex, multi-channel...
by Kim Zimmermann | Nov 22, 2013 | Industry News
Silverpop launched Mobile Connector, a solution designed to enable marketers to link the Silverpop platform with their company’s mobile applications. According to Bryan Brown, VP of Product Strategy at Silverpop, marketers can now boost app usage, launch...
by Demand Gen Report Team | Nov 21, 2013 | Industry News
At Dreamforce this week, Salesforce debuted its revamped marketing hub — now dubbed Salesforce ExactTarget Marketing Cloud — as part of its Salesforce1 platform. The Salesforce ExactTarget Marketing Cloud is designed to integrate apps for email, mobile, social,...
by Demand Gen Report Team | Nov 20, 2013 | Industry News
InsideView has expanded its InsideView for Marketing solution with two new products, the company announced at Dreamforce. InsideView Clean is designed to update any existing marketing database with accurate and complete company and contact information. InsideView...
by Demand Gen Report Team | Nov 20, 2013 | Industry News
InsideSales.com unveiled Neuralytics, a predictive analytics platform designed to analyze response times, lead sources, list demographics, personality types, offer types, message media and a host of other data points to optimize results. In a meeting with press and...
by Demand Gen Report Team | Nov 20, 2013 | Demanding Views
By Tamara Graves, Senior Director of Demand Generation, NetProspex It’s probably been a few years since you were last in a classroom, taking tests and stressing out over grades. By Tamara Graves, Senior Director of Demand Generation, NetProspex...
