by Demand Gen Report Team | Feb 6, 2013 | Industry News
“Over the next ten years, IBM will sell more to the CMO than to the CTO.” That’s a direct quote from Ginni Rommety, CEO of IBM, and there might be no better illustration of the change that is sweeping the art and science of marketing. The company that has...
by Kim Zimmermann | Feb 5, 2013 | Demanding Views
By Bryan Ehrenfreund, Vice President of Digital Strategies, Televerde Nearly every piece of recent research I’ve seen indicates marketing automation platform technology adoption will continue to expand and move well beyond the traditional technology sector,...
by Kim Zimmermann | Feb 5, 2013 | Industry News
ONTRAPORT, a provider of business and marketing automation technology, launched an integrated business and marketing automation platform designed to address the challenges and needs of entrepreneurs and small businesses. Among the features of the system are: Content...
by Demand Gen Report Team | Feb 4, 2013 | Industry News
Eloqua confirmed that shareholders will vote on the company’s proposed acquisition by Oracle at a special meeting on Friday, Feb. 8. The marketing automation vendor also reported strong 2012 financials, with higher overall revenue that was led by a sharp...
by Demand Gen Report Team | Feb 4, 2013 | Industry News
Demandbase, which offers a real-time targeting and personalization platform, received a U.S. Patent that protects the processes used to identify businesses visiting web sites through the use of network Internet Protocol (IP) addresses. Core to the Demandbase platform...
by Kim Zimmermann | Feb 1, 2013 | Industry News
Black Ink, a business unit of Winsper, released its Eye On Enterprise Marketing ROI Suite that integrates with marketing automation systems and other enterprise platforms to track marketing’s contribution to the bottom line. Eye On is a real-time, SaaS solution...
by Alicia Fiorletta | Feb 1, 2013 | Industry News
Content superstars such as Joe Pulizzi, Founder of the Content Marketing Institute, and Ardath Albee, CEO of Marketing Interactions, are slated to speak at this year’s Content2Conversion Conference, presented by Demand Gen Report. The event will be held...
by Kim Zimmermann | Jan 31, 2013 | Industry News
TeleNet Marketing Solutions, a B2B lead generation firm, reported that revenues were up 7% and the company added seven customers and 14 employees in 2012. Of the seven new clients, three have annual revenues of more than $1 billion. Kathy Rizzo, TeleNet’s Vice...
by Kim Zimmermann | Jan 30, 2013 | Demanding Views
By David Raab, Principal, Raab Associates Inc. B2B marketing automation vendors have always been focused on lead nurturing. This makes sense: lead nurturing is a major reason why marketers have implemented marketing automation technology. By David Raab, Principal,...
by Matthew S. McKenzie | Jan 30, 2013 | Industry News
B2B marketers know that it’s important to stay focused on generating new leads and revenue. But more marketers today are also discovering new opportunities in marketing to existing customers. A recent study, The Next Generation Of Customer Lifecycle Marketing,...
by Kim Zimmermann | Jan 30, 2013 | Solution Spotlight
The Vocus Marketing Suite is an integrated software suite that helps a business reach new customers and engage current ones through publicity, email, search, and social marketing. The Vocus Marketing Suite is an integrated software suite that helps a business reach...
by Kim Zimmermann | Jan 30, 2013 | Industry News
ExactTarget unveiled its MobilePush application, a tool designed to integrate app-level messaging that leverages engagement data from across email, mobile, social and the web. The announcement was made during the Mobile Marketing Association Forum in San Francisco....
