by Demand Gen Report Team | Jan 4, 2011 | Industry News
In her new book, Nirell promotes a “SMART” approach to achieve company objectives, and through an exclusive interview with DGR, shares the barriers keeping organizations from reaching their goals and the “4 Ds of Segmentation.” DemandGen Report: You emphasize the...
by Demand Gen Report Team | Dec 28, 2010 | Demanding Views
Content can be textual, visual or audio, deployed online or off as well as used to frame related conversations. The distinction between custom marketing content and other content is critical for companies that expect it to drive sales. According to the Custom Content...
by Demand Gen Report Team | Dec 20, 2010 | Demanding Views
Which marketing/sales initiative should I be spending my time on? Salespeople are having a hard time following up on all our leads. Should I hire more sales people? Where should I spend my marketing/sales money to get best results and benefits? Am I spending too much...
by Demand Gen Report Team | Dec 14, 2010 | Solution Spotlight
The 5 Hot New Apps featured include solutions for telesales, revenue marketing, social segmentation, lead management and database tools. All of the solutions feature proven integration with the salesforce.com platform and are readily available or scheduled for release...
by Demand Gen Report Team | Dec 14, 2010 | Demanding Views
There was a big underestimation of what it would take to overcome those challenges: robust data management, accurate reporting, finding the right people (once everyone really figured out who they are), building the right processes and understanding the intricacies of...
by Demand Gen Report Team | Dec 7, 2010 | Demanding Views
This revolution challenges the definition and future of the marketing function, and its talent has been percolating under a slow boil for years in the halls of companies large and small. It is a revolution long overdue and offers an exciting opportunity to restore...
by Demand Gen Report Team | Nov 30, 2010 | Demanding Views
Based on the chapter, The Truth About Sales, from my new book, “The Truth About Leads,” this article looks at obstacles related to sales success. First a few facts: Hunters, farmers and beaters. Hunters kill, beaters beat the bushes for opportunities, and farmers farm...
by Demand Gen Report Team | Nov 23, 2010 | Demanding Views
Any time an idea goes digital, voices rise up on all sides of the argument. With curation, some think there’s too much content now for people to manage, and so it must be done automatically. I have problems with that, starting with robots replacing people (think...
by Demand Gen Report Team | Nov 15, 2010 | Demanding Views
How do you keep the momentum going? How can you take the BtoB white paper’s core content idea and increase its value to your audiences, while extending its value to your company’s top line (thereby stretching your content marketing budget too)? 1. ...
by Demand Gen Report Team | Nov 8, 2010 | Demanding Views
In addition, almost 50% of the respondents said they were using LinkedIn more for research and prospecting that a year before. Here is a good visual of what this looks like when compared to Twitter and Facebook: It’s Time to Get LinkedIn to LinkedIn –...
by Demand Gen Report Team | Nov 2, 2010 | Demanding Views
Breaking down the “more complex sales cycle,” Pardot CEO David Cummings and COO & Co-Founder Adam Blitzer explore strategies to help marketers “Think Outside the Inbox” in their new book. As part of an exclusive interview with DemandGen Report, Cummings talks...
by Demand Gen Report Team | Oct 28, 2010 | Podcasts
Featuring: Joe Payne, CEO, Eloqua (Length – 23:36) Podcast Powered By Podbean
