by Demand Gen Report Team | Jun 3, 2009 | Demanding Views
But how exactly is document management moving from the old and inefficient applications to the new and more dynamic ones that are taking over today? The answer is in the basic social networking applications most of us use everyday – Facebook, Yelp, LinkedIn and host...
by Demand Gen Report Team | May 26, 2009 | Demanding Views
Consider that 90% of the prospect’s buying process happens without engaging any sales rep! Customers and prospects are in control of how and when they engage with any vendor. With that in mind, marketers need to make sure that their company and solutions are...
by Demand Gen Report Team | May 19, 2009 | Demanding Views
By radically implementing integrated lead generation & nurturing technologies, Marketing can have a huge and measurable effect on sales. If your website is a thought leadership hub, the impact can be exponential. New marketing automation technology enables your...
by Industry Analyst | May 12, 2009 | Demanding Views
As businesses become aware how it can help them put a human touch to their online image, how it can help them interact with customers, engage online audiences, get feedback and leverage word of mouth marketing and awareness, the question “how can some of this...
by Demand Gen Report Team | May 4, 2009 | Demanding Views
In this introductory article and in a series of follow-on articles, we will explore the idea that organizations can gain much more than mere lead generation by instituting a closed loop contact-to-contract lead measurement process and then acting decisively on the...
by Demand Gen Report Team | Apr 28, 2009 | Demanding Views
As we presented in the MarketingProfs’ research report, “B-to-B Lead Generation: Marketing ROI and Performance Evaluation Study,” effective lead generation marketing is very much tied to overcoming these challenges to prioritize lead quality over lead quantity....
by Demand Gen Report Team | Apr 20, 2009 | Demanding Views
Here are some clear strategies to help bring your current customers into the future growth of your business:• Know thy customer: Most companies collect loads of information from their customers but only the successful firms integrate the voice of the customer into...
by Demand Gen Report Team | Apr 13, 2009 | Demanding Views
1. Using the telephone as a spray and pray device.Yes, the telephone can be a great tool to reach many people, but it only adds value when used effectively. Often times, companies use telemarketing as a mass marketing medium and make “one size fits all”...
by Demand Gen Report Team | Apr 6, 2009 | Demanding Views
How do you measure your revenue contribution though? Fortune 500 marketing VPs often tout the success of multi-channel campaigns that have microsite, nurturing, and layered campaign elements. They recount measurable success that resulted in X more dollars to the...
by Demand Gen Report Team | Mar 31, 2009 | Demanding Views
While there have been quite a few definitions of the term Sales 2.0, Seeley puts hers squarely in the middle of humanity and technology. “I describe Sales 2.0 as a more effective and efficient way of buying and selling,” she says. “It is enabled by Web 2.0...
by Demand Gen Report Team | Mar 24, 2009 | Demanding Views
The challenge in generating very high quality leads is finding sufficient warm lead inquiries to meet your MQL volumes. We were seeking alternative lead sources that could generate a high lead conversion rate at an acceptable cost. As we discovered new lead sources,...
by Demand Gen Report Team | Mar 16, 2009 | Demanding Views
Even if the audience is aware of your event, it may take several tries for them to decide it’s worth their time. You may need to create differently worded invitations and landing pages for the different personalities of your anticipated audience.Instead of...
