Resources
Categorized in two ways – by Type and by Topic – the Resource Center offers access to webinar coverage, white papers, E-books, Infographics and more. Looking for the latest custom content covering marketing automation, lead scoring or nurturing? This is where you’ll find it!
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Discerning B2B Buyers Rely On Vendor Knowledge, In-Depth Research & Peer Reviews To Guide Buying Decisions
“The 2024 B2B Buyer’s Survey” Given the near-constant economic volatility over the past few years…
Promoting Customer-Centricity & Streamlined Messaging By Evaluating Marketing Automation Solutions
The 2024 State Of Marketing Automation Automation might make the marketing world go ‘round, but it’s…
Increased Tech Adoption & Data Reliance Re-Shaping 2024 Marketing Measurement & Attribution Processes
As marketing measurement and attribution techniques evolve into more data- and technology-driven processes, 38% of…
Cutting Through The Clutter
How To Harness A Simpler Approach To Personalization Between curating customer data, piecing together…
Navigating The Attention Economy Via Snack-able & Shareable Content
The 2024 Content Preferences Benchmark Survey Independent, collaborative and communicative are the three primary adjectives…
Mastering The Trio: How To Sync Sales, Marketing & Data For Account-Based Success
“State Of” Series When discussing the modern buyer, it’s tough not to sound like a…
Propelling Growth Marketing Via Data Analytics, Brand Consistency & Integrated Campaigns
“State Of” Series Experimentation is key to innovation — and with 90% of B2B buyers…
Channel/Partner Marketing Benchmark Survey
Budgets On The Rise, Partner Programs Increasing While there’s still an undercurrent of economic uncertainty,…
What’s Working In Demand Generation In 2024
Practitioners Revamping ABM & Content Strategies With A GTM & Personalization Focus Marketers, take a…
10 Ways To Use AI In The Sales Process
RAIN Group recently surveyed more than 250 sales leaders, managers, enablement professionals, and sellers to…
2024 Demand Generation Benchmark Survey: The Renaissance Of ABM & Urgent Adoption Of Intent Data
Demand generation strategies are no longer just teetering on the precipice of change: They’re fully…
2024 State Of Intent-Driven Strategies
Illuminating Account Insights Through First-Party Data & Intent Layering Intent and signal data are nearly…
