Resources
Categorized in two ways – by Type and by Topic – the Resource Center offers access to webinar coverage, white papers, E-books, Infographics and more. Looking for the latest custom content covering marketing automation, lead scoring or nurturing? This is where you’ll find it!
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B2B Lead Generation Statistics Via Email Marketing
Lead generation is integral to sales and marketing success, and email continues to be a…
How To Make Marketing Memorable: Separating Science From Science Fiction
Aired On: August 13, 2020 The reason you create marketing materials is to influence your…
Inside The B2B Tech Purchase
When marketing IT and B2B tech solutions, marketers need to understand the buyer, their needs…
2020 B2B Buyer Behavior Study: Purchase Plans Still Progressing Despite Disruption, But With Increased Expectations For Relevance & Personalization
Data that shows many businesses delaying purchases due to the COVID-19 crisis would not be…
Am I Reaching & Engaging With The Right People In The DMU?
When marketing to an individual within a decision-making unit (DMU), it's important to understand their…
10 Essential Features For B2B E-commerce
With the rise of online sales, marketers are looking for the most effective ways to…
The Future Of Revenue Operations
The notion of combining sales, marketing and customer success around common goals has been an…
The Future Of Work Is Now: New Research Shows The Benefits Of An Augmented Workforce
Are business leaders truly ready for the impact that AI will have on their business,…
The State Of Martech: Marketers Temper Appetite For Tech With Strategy & Savvy
In the current state of martech, B2B marketers’ enthusiasm for technology seems to have cooled.…
Making Maximum Use Of Your B2B Digital Marketing
Without in-person engagement, marketers have quickly pivoted their strategies to a digital-only environment. Even more…
2020 Marketing Measurement & Attribution Survey Report Benchmark Research Reveals B2B Brands Drilling Deeper Into Sales Specific & Account-Based Metrics
In this time of social distancing and economic uncertainty, it is more important than ever…
Top Five Content Marketing Trends For 2020
Content is king, especially in our new virtual world. In fact, a recent Demand Gen…
