Resources
Categorized in two ways – by Type and by Topic – the Resource Center offers access to webinar coverage, white papers, E-books, Infographics and more. Looking for the latest custom content covering marketing automation, lead scoring or nurturing? This is where you’ll find it!
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2023 ABM Benchmark Survey: Orgs Increasing ABM & Demand Gen Integration; Focusing On New Tech & Data Sources
More than two-thirds (67%) of practitioners are leveraging an account-based marketing (ABM) strategy — and…
12 ChatGPT Tone Modifiers To Improve Your AI-Generated Content
While AI—and specifically ChatGPT—have the potential to streamline key marketing and salesprocesses, the machine learning…
2023 State Of Database Quality & Accuracy: Tech Landscape, AI Positioning B2B Orgs For Stronger Data Assurance
Although the effectiveness of B2B marketing heavily relies on the quality and accuracy of the…
5 Effective Ways To Justify Your Marketing Spend
With budgets tighter than ever, the C-suite is wielding its red pens and slashing costs…
ChatGPT Prompts For SEO
For modern marketers, crafting content with SEO in mind is a nuanced but necessary process.…
What’s Working In Email Marketing? Optimizing Content Across Devices, Increasing Personalization
Email is a steadfast staple of B2B marketing — it retains 92% of customers (compared…
3 Things Every High – Performing SaaS Landing Page Does Right
SaaS landing pages are a dime a dozen, meaning it's imperative for marketers to ensure…
How To Sell Across The Sales Cycle
Top sellers are at the top for a reason: They have specific, tactical skills they…
Practical ABM Methodologies To Beat The Odds In 2024
Aired: October 19, 2023 @ 2 PM ET / 11 AM PT Marketers are currently faced…
State Of Intent/Signal Data: The Infusion Of AI & Internal Collaboration
Intent and signal data are nearly synonymous with B2B marketing, serving as the fuel to…
Organic Vs. Paid Traffic: What’s The Difference?
There are two types of web traffic: Paid and organic. This infographic outlines the differences…
State Of Audio/Video Marketing: B2B Companies Unleash A New Era Of Storytelling & Business Growth
As the digital landscape expands, B2B marketers are leveraging the power of audio and video…
