COVID-19 Update

A Look Behind The ABM Curtain: Crafting A Multichannel Hit

The explosion of ABM is changing the way B2B brands approach customer acquisition and key account engagement

In a May 24 webcast at 2 PM ET, Jessica Cross of RollWorks will share how the company built a successful campaign that synced messages with where prospects were in the sales funnel.

During this webinar, you'll learn:

  • Mapping four major sales stages;
  • Targeting key decision makers — not just accounts — anywhere they are online;
  • Delivering personalized messages;
  • Segmenting granularly by company, department and more; and
  • Focusing display ads on prospects that have stalled.

Get a sneak peek behind the curtain of a successful multichannel ABM campaign! Register for the webcast now.

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Jessica CrossJessica Cross


Brian AndersonBrian Anderson
Demand Gen Report