Latest In: accountbased

Changing Metrics Emerging As B2B Marketers Look Beyond MQLs To Focus More On Engagement With Target Buyers

For many marketing organizations, marketing qualified leads (MQLs) are entrenched as the holy grail of measurement and success.…

Industry News August 16

LeanData Aims To Simplify Account-Based Marketing

LeanData is an account-based lead management suite designed to support account-based marketing and target account selling initiatives.

Solution Spotlight February 25