StackAdapt Expands Cross-Channel Retargeting Capabilities for ChatGPT Ads
Key Takeaways StackAdapt now lets advertisers retarget consumers who viewed a ChatGPT Ad across its broader programmatic ecosystem,…
News Brief November 3Key Takeaways StackAdapt now lets advertisers retarget consumers who viewed a ChatGPT Ad across its broader programmatic ecosystem,…
News Brief November 3Key Takeaways AdRoll’s ChatGPT pilot signals that conversational AI is emerging as a new advertising channel that can…
News Brief August 31Advertising in AI chatbots is quickly moving from a future possibility to a present reality. OpenAI’s recent addition…
Demanding Views August 11Key Takeaways: The rebrand to B2BMX Insights positions the publication as the year-round content and community hub for…
Blog October 8Key Takeaways Vidmob launched Vidmob360, a composable intelligence layer that embeds creative data into the AI systems, enterprise…
News Brief July 23Key Takeaways Multiply’s 10 Min ABM aims to remove the execution bottleneck in account-based advertising by automating personalized…
News Brief July 14Key Takeaways Smartly’s new Roku partnership, Wpromote x Giant Spoon pilot and Horizon Media tie-up collectively bring the…
News Brief July 13Key Takeaways: TripleDart’s report shows that PPC performance varies widely by SaaS vertical, buyer intent, and campaign structure,…
News Brief June 15Key Takeaways: Adthena’s ChatGPT AdBridge simplifies migration by creating artificial intelligence (AI)-enriched keyword lists and negative keywords. The…
News Brief May 4Synter, an agentic advertising operations management platform, has emerged from stealth. The company is focused on growth teams…
News Brief March 27Multiply, touted as the first artificial intelligence (AI)-native media agency for B2B companies, has emerged from stealth with…
News Brief March 26