Want Channel Partner Help With Marketing? Simplify Co-Branding Guidelines
via GIPHY There's no denying that protecting brand integrity is vital to optimizing market positioning and differentiation. But…
Blog September 19
Latest In: Averetek
B2B Orgs Tap Through-Channel Marketing As Next Demand Gen Priority
When ARO, the fluid management division of Ingersoll Rand, implemented a new partner relationship management (PRM) solution to…
Industry News June 13
Marketing Multiplied: Required Reading For Executives Who Have Doubts About Channel Marketing
Making a case for an investment in channel marketing programs remains an issue at many companies, even at…
Blog February 28
DemandGenReport.com Now Becomes B2BMX Insights
Key Takeaways: The rebrand to B2BMX Insights positions the publication as the year-round content and community hub for…
Blog October 8
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