Latest In: BtoB buyer

BtoB buyer consumerization DemandGen Report Inside The Mind Of The B2B Buyer Survey

BtoB Buyers Taking ‘Consumerized’ Path To Purchase, New Study Shows

As the BtoB landscape continues to demand more buyer-centric strategies and tactics, new research shows an increased focus…

Industry News September 7
BtoB buyer decision-making marketing automation vendor purchases purchase process research solutions

BtoB Buyers Leveraging More Resources Before Making Purchase Decisions, Preliminary Research Shows

The transformation of the BtoB buyer continues to evolve, as preliminary results from the DemandGen Report's second annual…

Industry News July 25
Alinean BtoB buyer digital marketing channel Tom Pisello

Do White Papers Still Engage? They do if they are Interactive!

By Tom Pisello, CEO, Alinean New digital marketing channels have made it more efficient than ever to broadcast…

Demanding Views October 19
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BtoB buyer Sales 2.0

Terminology: Defining Customer 2.0

By Barbra Gagom, Social Media and Community Manager, Cloud9 Analytics As we have seen over the last couple…

Demanding Views September 7
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