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Latest In: Content Marketing World

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Forward-Thinking B2B Marketers Partner With Influencers To Create Cross-Channel, Long-Term Campaigns

Forward-Thinking B2B Marketers Partner With Influencers To Create Cross-Channel, Long-Term Campaigns

Risk aversion is becoming a top motivator for B2B buyers. Research shows 78% of buyers are dedicating more…

Industry News July 18
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Experts Share What's In And What's Out In B2B Content Marketing

Experts Share What’s In And What’s Out In B2B Content Marketing

Shorter content is in, and longer content is out, according to 88% of the B2B buyers polled for…

Blog September 7
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UBM Adds Another Event To Its Roster With Content Marketing Institute Acquisition

UBM Adds Another Event To Its Roster With Content Marketing Institute Acquisition

UBM, a multinational media company and B2B events organizer, has acquired Content Marketing Institute (CMI) for $17.6 million.…

Financial News June 1
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Content Marketing World: Sound Strategy Remedies Ineffective Content

Despite the billions of dollars B2B companies spend on content marketing each year, their content is less and…

Industry News September 10
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