Stop Letting the Programmatic Platform Decide Who Your Audience Is
Most marketers spend their time optimizing bids, budgets and creative. Far fewer stop to ask whether they’re targeting…
Demanding Views October 23
Latest In: CRM Data
Marketers’ Trust In Their Data Hasn’t Caught Up With Their AI Goals: Validity
Key Takeaways Validity’s report shows many marketing leaders are deploying AI faster than they are improving the CRM…
News Brief September 10
InsideSales.com Rebrands To XANT, Expands Revenue Acceleration Cloud Offering
InsideSales.com announced it has rebranded to XANT. The company stated that it will continue to build upon its…
Industry News November 7
DemandGenReport.com Now Becomes B2BMX Insights
Key Takeaways: The rebrand to B2BMX Insights positions the publication as the year-round content and community hub for…
Blog October 8Demandbase Adds Account Watch App To Connect CRM Data to Web ID Service
Demandbase, a provider of marketing performance improvement solutions for BtoB marketers, has introduced Account Watch, a new feature of…
Industry News February 1
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