Forward-Thinking B2B Marketers Partner With Influencers To Create Cross-Channel, Long-Term Campaigns
Risk aversion is becoming a top motivator for B2B buyers. Research shows 78% of buyers are dedicating more…
Industry News July 18
Latest In: cross channel
Study: 75% Of Marketers See Better Brand Engagement With Algorithmic Attribution
Marketers have been drawn to using algorithmic attribution to track the customer journey and enhance cross-channel spend, but…
Industry News August 30Marketers Discuss Cross-Channel Limitations, Top Technology Tools
There's no need to build the case for cross-channel marketing because it's already top of mind for a…
Industry News November 2
OpenAI’s Dane Vahey to offer Keynote Address at B2BMX 2026
Dane Vahey, Head of B2B Marketing at OpenAI, will deliver a keynote address at B2B Marketing Exchange (B2BMX)…
Blog February 23ExactTarget Adds New Cross-Channel Applications To Interactive Marketing Product Suite
ExactTarget, provider of email and interactive marketing solutions, recently announced the expansion of its product suite, designed to…
Industry News September 19
Resources
Events & Webinars
Why B2B Marketing Teams Need To Think BRAVE
February 19, 2025
Demystify Your GTM Strategy With The 9 “Cs”
February 12, 2025
Building Predictable Pipeline With Matt Heinz
February 5, 2025
Creating Effective Brand Messaging That Drives Revenue
January 29, 2025
