Dun & Bradstreet Acquires Firmographic Data Provider Orb Intelligence
Dun & Bradstreet, provider of business data and analytics, has acquired Orb Intelligence, digital business identity and firmographic…
Industry News January 13
Latest In: data driven marketing
Madison Logic Unveils Data-Driven ABM Solution
Madison Logic Activate ABM is an account-based marketing (ABM) platform designed to unify targeted advertising and content syndication…
Solution Spotlight August 8
Dentsu Aegis To Acquire Merkle
Dentsu Aegis Network, a London-based agency network, announced it has agreed to acquire a majority stake in Merkle,…
Industry News August 8
Are You Battling The Buyer-Driven Blues?
Not too long ago, marketing was just about creating flashy content, drawing a bunch of attention and hoping…
Demanding Views June 3
Avention Unveils OneSource ABM Solution For Data-Driven Account Targeting
Avention, a data solutions provider and maker of OneSource Solutions, announced the release of its OneSource ABM platform.…
Industry News April 28
Avoiding The Predictive Analytics #Fail In Demand Generation
Everywhere we turn, study after study claims marketing and sales leaders have "already implemented or are planning to…
Demanding Views April 19
RedPoint Uses Multiple Data Sources To Drive Cross-Channel Campaigns
RedPoint's Convergent Marketing Platform is a customer engagement solution designed to execute data-driven, cross-channel campaigns throughout the customer…
Solution Spotlight March 1
Teradata Launches Marketing App For Real-Time Customer Interaction
Teradata announced the launch of its Customer Interaction Manager (CIM), a data-driven marketing application that is designed to…
Industry News October 22
Marketing Technologists Play Pivotal Role In Move To Data-Driven Marketing
The delineation between marketing and IT is becoming more fluid as data analytics and advanced technologies drive marketing…
Industry News August 7
Resources
Events & Webinars
The State Of Demand Gen
September 25, 2024
Striking The Right Balance Between Demand Gen & ABM
September 18, 2024
AI's Role In Accelerating Go-To-Market Strategy, with Lookout's Deb Wolf
September 11, 2024
