Latest In: David M. Raab

David M. Raab Founder and CEO of B2B Fusion Group Jon Russo Oracle Eloqua Marketing Cloud Principal Raab Associates Solutions Architect at DemandGen International Tom Svec Winter 2014
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Oracle Marketing Cloud Upgrade Boosts Targeting And Segmentation

More powerful targeting and segmentation capabilities, robust dashboards and a wizard for building email campaigns are some of…

Industry News March 7
BlueKai cloud-based Big Data platform data integration David M. Raab Oracle Oracle Eloqua Oracle Marketing Cloud Responsys traditional customer database web advertising
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Oracle Buys BlueKai Big Data Platform To Enhance Personalization

Oracle has acquired BlueKai, a cloud-based Big Data platform that enables companies to personalize online, offline and mobile…

Industry News February 24
$2.5 billion deal Acquisition Adam Needles Cari Baldwin Chief Strategy Officer and Principal at ANNUITAS CRM David Lewis David M. Raab Eloqua exacttarget Founder and CEO of DemandGen International marketing automation Oracle Partner and Founder of BlueBird Strategies Principal Raab Associates sales automation salesforce

The Mega-Deal: The End Of The Road For Stand-Alone Marketing Automation?

Will's acquisition of ExactTarget fuel interest in marketing automation, or does it mean that the marketing automation…

Industry News June 6
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Marketo Announces IPO Plans

Marketo confirmed today that it plans to conduct an initial public offering. Industry sources expect the IPO to…

Industry News February 26
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5 Steps to Measure Lead-to-Cash Performance Offered In Upcoming Webinar

While the data-driven approach has proven to be an elusive goal for many BtoB organizations, new dashboard tools…

Industry News August 9
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Future Proof Your Marketing Automation: 7 Considerations to Select a System That Won’t Turn Obsolete

By David M. Raab, Principal, Raab Associates It's almost a cliché that today's buyers can gather product information…

Industry News March 23
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