The Force Multiplier Framework for Maximizing B2B Marketing Impact in 2026
The B2B marketing sector is poised for explosive growth, but expectations are accelerating faster than resources or budget.…
Demanding Views August 21
Latest In: genAI
Gartner Marketing Symposium/Xpo Report: 49% of U.S. Consumers Say GenAI Has Made Content Quality Worse
Key Takeaways Nearly half of U.S. consumers say GenAI is making content quality worse, signaling a growing trust…
News Brief June 10
Gartner: Explainable AI Will Drive LLM Observability Investments
Explainable AI (XAI) and LLM observability are crucial for scaling GenAI deployments and ensuring trust in AI-generated outputs.…
News Brief April 27
AdRoll To Explore AI-Native GTM Workflows At B2BMX Summer Camp 2026
Key Takeaways AdRoll’s upcoming B2BMX Summer Camp session will focus on how AI-native GTM workflows can connect planning,…
Blog June 22
Gartner: Only One-Third of Consumers Say GenAI Rivals Search Engines
Only about one-third of consumers believe GenAI chatbots are as effective as search engines for learning new information,…
News Brief January 26
Demand Gen Report 2026 Trends: LunarLinks’ Kris Flank
Digital Marketing in 2026: From Funnels to Feedback Loops For decades, marketers in the United States treated the…
Demanding Views January 19
Demand Gen Report 2026 Trends: 33Across’s Paul Bell
Why Online Publishers Must Embrace Agentic AI — Before It Truly Arrives Progress is the only constant for…
Demanding Views January 12
Demand Gen Report 2025 Reflections: Omnibound AI’s Al Lalani
The Shift From ‘AI Tools’ to ‘AI Systems’: Why B2B Marketing Leaders Are Building Orchestrated Intelligence If your…
Demanding Views December 30
Demand Gen Report 2025 Reflections: Redcar’s CJ Jiang
AI Has Flattened the GTM Playing Field: What 2025 Taught Us – and What 2026 Will Demand By…
Demanding Views December 23
B2B Marketers Lacking Resources to Meet Demands: POM Report
A new report from POM Marketing reveals a significant disconnect as B2B teams face greater pressure to deliver…
News Brief November 17
GenAI Overtakes Search for a Quarter of B2B Buyers: Report
Generative artificial intelligence (GenAI) has overtaken traditional search for a quarter of B2B buyers, according to research from…
News Brief November 11
Forrester’s B2B Marketing Predictions for 2026
As more B2B buyers adopt generative artificial intelligence (GenAI) and conversational search tools to gather faster insights, marketing,…
News Brief November 3
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