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Latest In: genAI

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B2B Marketers Lacking Resources to Meet Demands: POM Report

A new report from POM Marketing reveals a significant disconnect as B2B teams face greater pressure to deliver…

News Brief November 17
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GenAI Overtakes Search for a Quarter of B2B Buyers: Report

Generative artificial intelligence (GenAI) has overtaken traditional search for a quarter of B2B buyers, according to research from…

News Brief November 11
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Forrester’s B2B Marketing Predictions for 2026

As more B2B buyers adopt generative artificial intelligence (GenAI) and conversational search tools to gather faster insights, marketing,…

News Brief November 3
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Global B2B Demand Generation Service Market to Reach $15B by 2033

With a surge fueled by accelerating digital transformation initiatives, the rise of account-based marketing (ABM), and enterprises’ increasing…

News Brief September 9
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Forrester: B2B Budget Priorities Being Reassessed Amid Economic Uncertainty

Tariffs, trade wars, cyber threats, and economic uncertainty are resetting budget expectations, signaling a shift toward more cautious…

News Brief August 12
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AI Agents Boost Productivity Without Sacrificing Performance

Generative artificial intelligence (AI) tools are increasingly essential to marketers, and new research is shedding light on the…

Demanding Views August 1
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B2B Marketers Adjusting as Digital Channels Top Total Market Spend

Survey results presented at the recent Gartner Marketing Symposium/Xpo showed that digital channels now account for 61% of…

News Brief June 24
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Two New Features from Madison Logic Introduced

Madison Logic recently unveiled two strategic innovations focused on challenges faced enterprise marketers today— turning complex buying committee…

News Brief June 23
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Navigating the AI-Driven Buyer: A New Era for Sales Engagement

As technology continues to evolve, the landscape of B2B buying is undergoing a significant transformation. With digital tools…

Demanding Views May 23
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Top Commercial Threats Facing Sales Leaders in 2025

As the global marketplace evolves at an unprecedented pace, Gartner identified the seven key commercial threats facing chief…

Feature April 16
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Harnessing AI: Transforming Sales Forecasting for Greater Accuracy and Strategic Action

In today’s rapidly evolving business landscape, the ability to accurately forecast sales is more critical than ever. Yet,…

Demanding Views March 14
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