New Budget Reality: B2B Marketers Look At Alignment Of Strategy And Spend In 2018
2018 may introduce a climate of receding marketing budgets, according to the most recent Gartner 2017-2018 CMO Spend…
Industry News January 3
Latest In: Hive9
Measuring Marketing Performance To Enhance Future Campaigns
When it comes to measuring marketing performance, multiple layers come into play. Some actions are deemed easy to…
Industry News September 7
Hive9 Integrates With Workfront For Marketing Resource Management
Marketing performance management company Hive9 has partnered with Workfront, a provider of cloud-based B2B work management solutions. The…
Industry News August 22
NetLine’s Josh Baez on Shaping B2B Demand Before the Shortlist: 2026 #COSeries
Demand Gen Report’s 8th Annual Campaign Optimization Series (#COSeries) is focused on an era defined by signal loss…
Blog March 30
Hive9 Secures $5.4 Million In Funding For Product Development
Hive9, a marketing planning and performance management software vendor, announced $5.4 million in funding. The investment round, led…
Financial News June 11
Resources
Events & Webinars
Why B2B Marketing Teams Need To Think BRAVE
February 19, 2025
Demystify Your GTM Strategy With The 9 “Cs”
February 12, 2025
Building Predictable Pipeline With Matt Heinz
February 5, 2025
Creating Effective Brand Messaging That Drives Revenue
January 29, 2025
