New Budget Reality: B2B Marketers Look At Alignment Of Strategy And Spend In 2018
2018 may introduce a climate of receding marketing budgets, according to the most recent Gartner 2017-2018 CMO Spend…
Industry News January 3
Latest In: Hive9
Measuring Marketing Performance To Enhance Future Campaigns
When it comes to measuring marketing performance, multiple layers come into play. Some actions are deemed easy to…
Industry News September 7
Hive9 Integrates With Workfront For Marketing Resource Management
Marketing performance management company Hive9 has partnered with Workfront, a provider of cloud-based B2B work management solutions. The…
Industry News August 22
DemandGenReport.com Now Becomes B2BMX Insights
Key Takeaways: The rebrand to B2BMX Insights positions the publication as the year-round content and community hub for…
Blog October 8
Hive9 Secures $5.4 Million In Funding For Product Development
Hive9, a marketing planning and performance management software vendor, announced $5.4 million in funding. The investment round, led…
Financial News June 11
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