The Future of B2B Marketing? Committee-Level AI Targeting
Most B2B marketers still target one persona at a time— even though buying committees include dozens of stakeholders.…
Demanding Views February 27
Latest In: influencers
Personalized, VIP Experiences & Influencer-Driven Content Drive Strategies For Live Events
As digital channels grow more crowded, B2B marketers are pouring more of their marketing dollars into events, where…
Industry News June 5
Traackr Aims To Provide All-In-One Influencer Marketing Platform
Traackr is an influencer marketing platform that aims to consolidate influencer evaluation, relationship building, campaign management and performance…
Solution Spotlight October 15
DemandGenReport.com Now Becomes B2BMX Insights
Key Takeaways: The rebrand to B2BMX Insights positions the publication as the year-round content and community hub for…
Blog October 8
Lee Odden Makes A Case For Influencer Marketing At #B2BMX
If you're a B2B marketer and you're not using influencer marketing as part of your overall strategy, you…
Industry News February 15
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