Strong Use Cases Emerging For AI-Powered Marketing Applications
The addition of artificial intelligence (AI) to the traditional marketing ecosystem can help businesses leverage real-time customer interactions…
Industry News March 11
Latest In: Jon Russo
B2B Marketers Looking To Better Track Activity Across Buyer Stages, Channels & Campaigns
As marketers are being increasingly tasked to tie their campaigns and other investments to top- and bottom-line results,…
Industry News June 27
B2B Marketers Report Stronger Results From Retargeting Programs Tied To ABM, Segmented Campaigns
After seeing mixed results with early forays into display ad retargeting, B2B brands are reporting significantly better success…
Industry News May 24
Marketing Nation Summit Preview: Thought Leaders Define The Engagement Economy
B2B organizations are beginning to see better engagement with their audience, whether it's through marketing automation software, CRM…
Blog April 19
Teradata To Exit Marketing Applications Business To Focus On Data And Analytics Solutions
Teradata announced plans to exit the marketing applications business by the early part of 2016, a move intended…
Financial News November 13
Advanced Attribution Models Emerge For B2B Marketers
Marketing attribution models and tools are emerging that enable B2B marketers to tie sales to specific marketing campaigns…
Industry News October 14
Oracle Marketing Cloud Upgrade Boosts Targeting And Segmentation
More powerful targeting and segmentation capabilities, robust dashboards and a wizard for building email campaigns are some of…
Industry News March 7
Sales Enablement In The Spotlight As Pressure Builds To Convert More Leads
Marketing used to just “throw leads over the wall” to the sales department and hope that a good…
Industry News July 31Marketing Measurement: Lost In Translation
At a DemandCon event session earlier this month, Jon Russo, Founder and CEO of B2B Fusion Group, asked…
Industry News October 23
Contact-Level Marketing: 4 Keys To Reaching The Right Buyers
By Jon Russo, Founder of B2B Fusion GroupJonathan Becker (@jbecker), the CMO of SAP, presented at this year's…
Demanding Views September 4
4 Areas Where Next-Gen Marketing Automation Will Offer Useful Solutions
By Jon Russo, Founder & CEO, B2B Fusion It's time for the next generation of marketing automation –…
Industry News June 26
DemandCon Event Offers Successful Models, New Approaches To Demand Gen Strategies
The sales and marketing funnel had three days in the spotlight during the inaugural DemandCon event, May 18-20…
Industry News June 1
Resources
Events & Webinars
AI's Role In Accelerating Go-To-Market Strategy, with Lookout's Deb Wolf
September 11, 2024
