The Pedowitz Group Executive Chats Revenue Marketing Maturity In B2B, New Index For Measuring Revenue Transformation
Move over ABM; revenue marketing is the new buzzword taking over B2B as marketers are increasingly pushed to…
Industry News May 16
Latest In: Kevin Joyce
Modern Marketers Drive Revenue & Retention Through Post-Sale Nurturing, Customer Communities
One of the best resources available to marketers today is a healthy list of engaged, happy customers. Research…
Industry News November 14
Pipeline Velocity Measurement Becomes Next Stage Of Maturity, Revenue Growth
The pressure is on — marketers are becoming more responsible for driving revenue. In fact, Forrester research shows…
Industry News October 10
B2B Marketers Looking To Better Track Activity Across Buyer Stages, Channels & Campaigns
As marketers are being increasingly tasked to tie their campaigns and other investments to top- and bottom-line results,…
Industry News June 27
Are You Underestimating Marketing’s Influence On Revenue?
What is your mental picture of the marketing/sales funnel? If you see a single funnel with prospects dropping…
Demanding Views September 30
Resources
Events & Webinars
The State Of Demand Gen
September 25, 2024
Striking The Right Balance Between Demand Gen & ABM
September 18, 2024
AI's Role In Accelerating Go-To-Market Strategy, with Lookout's Deb Wolf
September 11, 2024
