Latest In: marketing investment

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SiriusDecisions TechX: Avoiding ‘Categoritis' In Marketing Investment

SiriusDecisions TechX: Avoiding ‘Categoritis’ In Marketing Investment

Every year, the marketing technology landscape continues to grow and expand with new solutions and technologies designed to…

Industry News November 9
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National Instruments Achieves Greater Visibility Into Marketing Investments

National Instruments Achieves Greater Visibility Into Marketing Investments

National Instruments, a high-tech hardware and software company, partnered with Allocadia, a marketing performance management software company, to…

Case Studies March 29
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Act-On Unveils New Partner Program, Hits 1,000-Customer Milestone

Marketing automation vendor Act-On Software, yesterday announced a new partner program titled Act-On Partner Exchange (APEX). The APEX…

Industry News August 23
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New Study Points To Missed Engagement Opportunities For Marketers Throughout The Customer Life Cycle

Sitecore, a Web content management and digital marketing software company, has announced the results to its recent marketing…

Industry News August 16
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