What a Contact Really Means (and Why Volume Won’t Save You)
A form fill gives you a lead, not the full story. A name and inbox don’t tell you…
Blog September 9
Latest In: marketing ROI
Your AI Doesn’t Have an Intelligence Problem. It Has a Data Problem.
Key Takeaways The report details that AI performance depends less on model sophistication and more on whether the…
Blog August 31
The Force Multiplier Framework for Maximizing B2B Marketing Impact in 2026
The B2B marketing sector is poised for explosive growth, but expectations are accelerating faster than resources or budget.…
Demanding Views August 21
OpenAI’s Dane Vahey to offer Keynote Address at B2BMX 2026
Dane Vahey, Head of B2B Marketing at OpenAI, will deliver a keynote address at B2B Marketing Exchange (B2BMX)…
Blog February 23![Q3 2026 Harris Poll Infographics Part Deux[59]](https://www.demandgenreport.com/wp-content/uploads/2026/07/Q3-2026-Harris-Poll-Infographics-Part-Deux59-e1783365506305.png)
Madison Logic/Harris Poll: Half of Marketers Are Guessing on What Drives Purchasing Decisions Today
Key Takeaways Nearly half of marketers (48%) admit they’re guessing which activities actually drive purchasing decisions, even as…
News Brief July 6
Why AI is the Ultimate Tool for B2B Event Marketers
Key Takeaways: AI allows marketers to repurpose single live events into extensive libraries of targeted content, significantly extending…
Feature April 29
Where AI Will Be Used by B2B Marketers in 2026: DGR Interview with Jasper’s Loreal Lynch
A year ago, marketers we still evaluating whether artificial intelligence (AI) belonged in a B2B marketers workflow. Today,…
Feature March 18
Turtl Partners With WP Engine To Refine Its Digital Experience Platform
Turtl, a digital content marketing platform, has signed a deal with digital experience platform WP Engine Inc. to…
Industry News May 3
RollWorks Announces HubSpot Integration, Launches Tiered ABM Packages
RollWorks, the B2B and ABM subdivision of NextRoll Inc., has announced its availability on the HubSpot App Marketplace.…
Industry News April 16
Study: 88% Of Marketers Say A Customer Journey Strategy Is Critical To Success
As marketing evolves, customer satisfaction and customer engagement have jumped to the top of the list of marketers'…
Industry News March 30
LeadMD Rolls Out New Learning Platform Focused On Marketing ROI
LeadMD announced a new online learning platform centered on marketing and marketing automation education for professionals. Navigate by…
Industry News September 27
Content Engagement Scoring, Social Shaping The New Rules Of Marketing
Top B2B marketers are using improved analytic tools to get a better handle on how buyers are engaging…
Industry News September 25
Resources
