MarketingSherpa Unveils Results Of The Marketing Analytics Benchmark Study
MarketingSherpa, a research firm, released its 2013 Marketing Analytics Benchmark Report, which explains how marketers are justifying their…
Industry News February 18
Latest In: MarketingSherpa
Roundup: Extraprise And Exclusive Concepts Partner, Bizo Releases “B2B Marketing For Dummies”
Extraprise And Exclusive Concepts Partner To Bring Multi-Channel Marketing Capabilities To B2B And B2C Marketers Extraprise, a revenue…
Industry News December 7Email Marketing Study: Marketers Demand ROI – But Most Of Them Don’t Know How To Measure It
By Matt McKenzie, Senior Editor A new study from MarketingSherpa shows that B2B email marketing is often an…
Industry News April 19
Why Demand Generation Shouldn’t Be Focused On Marketing Qualified Leads
By Adam B. Needles, Author, “Balancing the Demand Equation” We're at a crossroads in modern B2B demand generation.…
Demanding Views March 27
Resources
