Latest In: MarketingSherpa

2013 Marketing Analytics benchmark Report B2B marketing Brad Bortone Demand Gen Report Marketing analytics MarketingSherpa MECLABS research survey
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MarketingSherpa Unveils Results Of The Marketing Analytics Benchmark Study

MarketingSherpa, a research firm, released its 2013 Marketing Analytics Benchmark Report, which explains how marketers are justifying their…

Industry News February 18
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Roundup: Extraprise And Exclusive Concepts Partner, Bizo Releases “B2B Marketing For Dummies”

Extraprise And Exclusive Concepts Partner To Bring Multi-Channel Marketing Capabilities To B2B And B2C Marketers Extraprise, a revenue…

Industry News December 7
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Email Marketing Study: Marketers Demand ROI – But Most Of Them Don’t Know How To Measure It

By Matt McKenzie, Senior Editor A new study from MarketingSherpa shows that B2B email marketing is often an…

Industry News April 19
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AdRoll To Explore AI-Native GTM Workflows At B2BMX Summer Camp 2026

Key Takeaways AdRoll’s upcoming B2BMX Summer Camp session will focus on how AI-native GTM workflows can connect planning,…

Blog June 22
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Campaign Optimization Series
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Strategy & Planning Series