Adobe To Acquire Marketo For $4.75 Billion
Adobe announced that it has signed a definitive agreement to purchase Marketo for $4.75 billion. The acquisition, which was…
Industry News September 20
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Marketo Acquisition Talks Heat Up With Reports Of Adobe Deal Close
Adobe, a creative, marketing and document management company, is in negotiations to purchase Marketo, a marketing automation software…
Financial News September 13
B2B Marketers Embracing Review Sites As Valuable, Trust-Building Tools Across Buyer Journey
The B2B buyer journey increasingly mirrors its B2C counterpart, with prospects now turning to B2B review sites for…
Industry News September 5
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