A Tale Of Two RevOps Journeys: How Okta & Carbon Black Achieved Revenue Growth By Realigning Their Go-To-Market Strategies
Alignment across organizations has been a hot topic — and common pain point — for many B2B teams…
Industry News November 6
Latest In: Okta
AI-Based Insights & Tighter Handoffs Between Marketing And Sales Help B2B Brands Close Funnel Gaps
The B2B buyer's journey is a nonlinear, lengthy process that often spans multiple channels and involves several stakeholders.…
Industry News July 10
Forward-Thinking B2B Marketers Partner With Influencers To Create Cross-Channel, Long-Term Campaigns
Risk aversion is becoming a top motivator for B2B buyers. Research shows 78% of buyers are dedicating more…
Industry News July 18
Okta Elevates Lead Generation 126% With Conversion Optimization
Okta, an identity management service provider, was only converting 10% of its website traffic into leads. The company…
Case Studies April 5
Secure Identity Management With Okta
Okta is an integrated identity management and mobility management service designed to offer single sign-on for marketing automation,…
Solution Spotlight June 16
Resources
Events & Webinars
Striking The Right Balance Between Demand Gen & ABM
September 18, 2024
AI's Role In Accelerating Go-To-Market Strategy, with Lookout's Deb Wolf
September 11, 2024
