Personalization Still Isn’t Personal Enough in B2B Marketing
In an ever-changing marketing landscape, buyers expect increasingly personalized experiences and landing them is a penultimate priority for…
Demanding Views July 10
Latest In: omnichannel
Infolinks Integrates with Basis to Embed Curated Supply Directly into Media Execution Workflows
Key Takeaways: Infolinks now plugs its Premium Proprietary Placement inventory directly into Basis, so you can activate display,…
News Brief June 25
Unlocking Programmatic Performance: The Demand Gen Report Interview with StackAdapt’s Yang Han
The programmatic advertising landscape is shifting faster than ever, and keeping pace requires more than just new tools—it…
Feature February 25
Take the 2026 Demand Gen Benchmark Survey: Help Shape What Comes Next
Key Takeaways The 2026 Demand Gen Benchmark Survey highlights how B2B teams are shifting budget, measurement and workflow…
Blog July 15
New McKinsey Research: The Top Three Channels B2B Buyers Prefer
Today's B2B buyers are more demanding than ever before — between their preferences for independence and highly relevant…
Industry News June 22
PFL Partners With Iterable To Enable Omnichannel Direct Mail Campaigns
PFL, a hybrid experience company, teamed up with Iterable, a customer experience platform, to provide users with the tools…
Industry News March 21
The Top 5 ABM Trends To Expect In 2022
Looking back on the last couple of years, it's clear that B2B buying has finally gone digital. Mirroring…
Demanding Views November 29
#SPS21 Recap: Harnessing The Power Of Cross-Channel Strategies, ABM & Intent Data For 2022 Success
2022 will be here before B2B knows it — a simultaneously scary and exciting thought. As the industry…
Industry News November 9
Jabmo’s ABM Platform Provides Omnichannel Account Advertising, Email & Analytics
Founded in 2015, Jabmo offers an ABM platform for manufacturing, life sciences and other industries that rely on complex sales for growth. The company's next-generation ABM solution is…
Solution Spotlight October 25
New Research: 75% Of CMOs & CIOs Have ‘Very Effective’ Relationships To Manage Their Martech
As marketers continue to optimize their martech stacks to fulfill more roles within B2B organizations, collaboration outside of…
Industry News August 19
3 Steps To Marketing Success In The Age Of Social Distancing
In the wake of canceled events, work from home and a move to all things digital, the marketing profession is going through a fundamental change. A recent…
Demanding Views September 4
Why Machine Learning Matters To B2B Companies
B2C companies use machine learning for a wide range of use cases ranging from personalized recommendations, intelligent chatbots…
Demanding Views August 30
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