Latest In: performance metrics
Allison Snow buyer activity Forrester Google+ Iron Mountain kpis Leslie Alore Marketing marketing performance measurment Masha Finkelstein Pat Oldenburg performance metrics pipeline velocity ServiceMax
Marketing performance measurement is an ongoing challenge for many B2B brands. For example, our research shows 87% of…
Industry News
January 9
attribution data FunnelCake marketing operations system performance metrics ROI sales funnel
Marketing performance measurement company FunnelCake announced its Marketing Operations System (MOS), a solution that the company says will…
Industry News
August 31
analytic tools campaign decisions Left Brain DGA Malcolm Friedberg marketig automation MiDash performance metrics ROI
Even with the growing adoption of marketing automation, CRM and web analytics tools, most marketers are still challenged…
Industry News
July 1
