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Latest In: Predictive Analytics

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Intent Signals: Which Ones Are Truly Actionable?

Intent Signals: Which Ones Are Truly Actionable?

Remember “predictive analytics” — now more commonly referred to in B2B marketing and sales circles as “intent?” Well,…

Demanding Views May 21
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Sizmek To Acquire Rocket Fuel

Sizmek To Acquire Rocket Fuel

Sizmek, a people-based optimization and data activation platform, has entered an agreement to acquire predictive marketing platform Rocket…

Industry News July 18
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IDG Unveils Predictive Intelligence Engine For ABM Suite

IDG Unveils Predictive Intelligence Engine For ABM Suite

IDG announced it has launched Pipeline Activator, a predictive intelligence engine, which the company said will be available…

Industry News March 9
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