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David M. Raab Founder and CEO of B2B Fusion Group Jon Russo Oracle Eloqua Marketing Cloud Principal Raab Associates Solutions Architect at DemandGen International Tom Svec Winter 2014
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Oracle Marketing Cloud Upgrade Boosts Targeting And Segmentation

More powerful targeting and segmentation capabilities, robust dashboards and a wizard for building email campaigns are some of…

Industry News March 7
By David M. Raab CallidusCloud freemium LeadRocket/Genius LoopFuse Principal Raab Associates SalesFUSION
David Raab

Can A “Freemium” Strategy Work For B2B Marketing Automation Vendors?

By David M. Raab, Principal, Raab Associates There have been two recent acquisition announcements in the B2B marketing automation…

Demanding Views February 11
$2.5 billion deal Acquisition Adam Needles Cari Baldwin Chief Strategy Officer and Principal at ANNUITAS CRM David Lewis David M. Raab Eloqua exacttarget Founder and CEO of DemandGen International marketing automation Oracle Partner and Founder of BlueBird Strategies Principal Raab Associates sales automation salesforce

The Mega-Deal: The End Of The Road For Stand-Alone Marketing Automation?

Will's acquisition of ExactTarget fuel interest in marketing automation, or does it mean that the marketing automation…

Industry News June 6
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