73% Of Event Attendees Prefer In-Person Formats — & Have Specific Swag Preferences
Nearly three-fourths of event attendees prefer in-person formats, while 50% opt for hybrid and 41% for virtual, new…
Industry News December 11
Latest In: RainFocus
3 Pillars For Event Success In Another Uncertain Year
As Omicron cases surged earlier this year, major events across multiple industries were once again forced to send the dreaded…
Demanding Views March 7
Key Considerations For Conducting Effective Hybrid Events In 2021
Virtual events have been a saving grace for B2B, with many event marketers transitioning to digital-only expos and…
Blog December 16
AdRoll To Explore AI-Native GTM Workflows At B2BMX Summer Camp 2026
Key Takeaways AdRoll’s upcoming B2BMX Summer Camp session will focus on how AI-native GTM workflows can connect planning,…
Blog June 22
How Collaboration & Alignment Alleviate Event Marketing Challenges
Digital events have taken precedent in modern B2B marketing, with many organizations turning to virtual platforms to engage…
Blog November 4
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