73% Of Event Attendees Prefer In-Person Formats — & Have Specific Swag Preferences
Nearly three-fourths of event attendees prefer in-person formats, while 50% opt for hybrid and 41% for virtual, new…
Industry News December 11
Latest In: RainFocus
3 Pillars For Event Success In Another Uncertain Year
As Omicron cases surged earlier this year, major events across multiple industries were once again forced to send the dreaded…
Demanding Views March 7
Key Considerations For Conducting Effective Hybrid Events In 2021
Virtual events have been a saving grace for B2B, with many event marketers transitioning to digital-only expos and…
Blog December 16
10 Lessons Learned at B2BMX 2026: Elevating Your B2B Marketing Strategy
B2BMX 2026 offered a wealth of insights and strategies for B2B marketers to navigate the ever-evolving marketing landscape.…
Blog March 17
How Collaboration & Alignment Alleviate Event Marketing Challenges
Digital events have taken precedent in modern B2B marketing, with many organizations turning to virtual platforms to engage…
Blog November 4
Resources
Events & Webinars
Why B2B Marketing Teams Need To Think BRAVE
February 19, 2025
Demystify Your GTM Strategy With The 9 “Cs”
February 12, 2025
Building Predictable Pipeline With Matt Heinz
February 5, 2025
Creating Effective Brand Messaging That Drives Revenue
January 29, 2025
