Latest In: Referral Marketing

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B2B Brands Tap Customers To Drive People-Based, Referral Marketing

B2B Brands Tap Customers To Drive People-Based, Referral Marketing

As B2B companies become more customer focused, unique opportunities are arising from the deep bonds developed between buyers…

Industry News June 19
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Applying Aristotle's Modes Of Persuasion To SaaS Customer Acquisition

Applying Aristotle’s Modes Of Persuasion To SaaS Customer Acquisition

The SaaS industry has seen astronomical growth in the past few years. In fact, recent marketing forecasts from…

Demanding Views November 28
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Amplifinity Introduces Streamlined Version of Referral Marketing Platform

Amplifinity Introduces Streamlined Version of Referral Marketing Platform

Referral marketing software provider Amplifinity has launched a streamlined version of its platform, called Amplifinity Base. The company…

Industry News August 4
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DemandGenReport.com Now Becomes B2BMX Insights

Key Takeaways:  The rebrand to B2BMX Insights positions the publication as the year-round content and community hub for…

Blog October 8
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Campaign Optimization Series
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Strategy & Planning Series