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Demandbase digital advertising display advertising research
Study: 71% Of B2B Marketers Say Digital Ads Don't Meet Expectations

Study: 71% Of B2B Marketers Say Digital Ads Don’t Meet Expectations

Demandbase announced the results of its Ad Waste Survey, revealing that 71% of B2B marketers admit their organization's…

Industry News March 4
Aberdeen Group Analytics content marketing data-driven marketing content marketing analytics Aberdeen Group research datadriven marketing research
Survey: Data-Driven Content Marketing Drives Five Times More Marketing-Attributed Revenue

Survey: Data-Driven Content Marketing Drives Five Times More Marketing-Attributed Revenue

Data-driven content marketing strategies generate nearly five times more marketing-attributed revenue than standard content marketing tactics. This is…

Industry News October 16
account targeting Accountbased marketing engagement industry study research
Survey: 83% Say ABM Improves Engagement With Target Accounts

Survey: 83% Say ABM Improves Engagement With Target Accounts

The top benefit of account-based marketing (ABM) is increasing engagement with target accounts, according to 83% of respondents…

Industry News October 1
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