Latest In: Retail media

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Connected TV Circana’s research friendship, people, technology and entertainment concept A mother and son holds a smartphones in theirs hands using a DLNA in the living room in front of the TV, enjoying numerous content over

How Marketers Can Win as TV and Ecommerce Converge

Key Takeaways: Circana’s research shows Connected TV (CTV) is evolving into a commerce-enabled channel, delivering 15% higher ROAS…

News Brief May 14
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DV Data Accountabilityy 1

From the Wild West to a World of Accountability in Data

For more than a decade, third-party data has powered the digital advertising economy. What began as a wide-open…

Demanding Views January 16
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