Retail Media’s Scale Obsession Is Solving the Wrong Problem
The retail media industry has decided that bigger networks, budgets and AI investments will win the market. It’s…
Demanding Views October 6
Latest In: Retail media
Marketing Has a Scaling Problem: More Spend isn’t Driving Better Returns
Retail media spend for CPG brands is continuing to rise, but returns aren’t keeping pace. Last year, Amazon’s…
Demanding Views September 22
CommerceIQ Helps Newell Brands Automate Product Content Workflows
Key Takeaways CommerceIQ built a custom AI Content Agent for Newell Brands in under 80 days, cutting product…
Case Studies August 27
DemandGenReport.com Now Becomes B2BMX Insights
Key Takeaways: The rebrand to B2BMX Insights positions the publication as the year-round content and community hub for…
Blog October 8
From the Wild West to a World of Accountability in Data
For more than a decade, third-party data has powered the digital advertising economy. What began as a wide-open…
Demanding Views January 16
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