SPS25: Demandbase on Activating Intelligence for Measurable Growth
B2B marketing is in the middle of a seismic shift. Teams aren’t struggling because they lack tools— they’re…
Blog October 13
Latest In: Strategy & Planning Series
Strategy & Planning Series to Focus on B2B, AI Trends for 2026 and Beyond
As marketers plan for 2026, they are faced with creating a new hybrid workplace not based on location,…
Blog September 22
How Flexible Frameworks Will Drive 2025 Sales & Marketing: Strategy & Planning Series Preview
Ready to leave outdated strategies in the rearview mirror? As we gear up for 2025, B2B marketers are…
Blog October 16
Future-Proofing B2B Marketing: Key Strategies For 2024 Planning Success
Let's level-set for a second: Marketers are overwhelmed and burnt out, and the last thing they want is…
Industry News October 4
3 Lessons Learned For B2B Sales Enablement In The Customer Era
In 2019, the sales enablement platform market tallied $1.1 billion, and that number is projected to climb up…
Blog November 21
#SPS19: Tackling Your 2020 Content Plan With The Customer In Mind
Having a well-thought-out content plan for the New Year is essential to delivering a top-notch buyer and customer…
Industry News November 14
The 3 Key Decisions To Webcast Series Success
Webcast series have become popular in the marketplace, aiming to provide a “binge-worthy” content option for target audiences…
Blog April 10
The Gift That Keeps On Giving: Innovative Examples Of How Content Can Be Re-Wrapped
You've likely heard the analogy about how using all of the parts of your leftover Thanksgiving turkey can…
Blog November 21
Maps, Measurement & Game Plans Spotlight 2016 Strategy & Planning Series
Planning, measurement, ABM and content mapping were just the tip of the iceberg for the topics covered at…
Industry News November 23
Planning Ahead: 4 B2B Trends To Master For 2017
As 2016 comes to a close, you're probably already having conversations with your team about how you are…
Blog November 9
Strategy & Planning Series Day 1: Using Data To Balance Inbound And Outbound And Improve Funnel Visibility
The first day of the week-long Strategy & Planning Series focused on using data to determine the right…
Industry News November 17
Second Annual Strategy & Planning Series To Highlight 2016 Trends And Budget Priorities
Demand Gen Report will hold its second annual Strategy & Planning Series, a week-long series of webinars designed…
Industry News October 20
Resources
Events & Webinars
Why B2B Marketing Teams Need To Think BRAVE
February 19, 2025
Demystify Your GTM Strategy With The 9 “Cs”
February 12, 2025
Building Predictable Pipeline With Matt Heinz
February 5, 2025
Creating Effective Brand Messaging That Drives Revenue
January 29, 2025
