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You Are What You Measure: The New Reality For B2B Marketers

You Are What You Measure: The New Reality For B2B Marketers

An emphasis on measurement is hardly a new trend in marketing. The explosion of web analytics, followed by…

Blog January 10
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Pinterest Web Analytics

Pinterest Unveils Data Analytics Tool For Businesses

Pinterest has rolled out Pinterest Web Analytics to offer marketersinsights into how visitors are interacting with pins that…

Industry News March 19
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Demandbase Secures U.S. Patent Protecting Methods For Identifying Web Site Visitors

Demandbase, which offers a real-time targeting and personalization platform, received a U.S. Patent that protects the processes used…

Industry News February 4
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ExactTarget Acquires Pardot And iGoDigital

ExactTarget yesterday announced plans to acquire marketing automation solution provider Pardot and e-commerce personalization solution provider iGoDigital. ExactTarget…

Industry News October 12
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Infusionsoft Unveils Major Update To Its Small-Business Sales And Marketing Suite

Sales and marketing software vendor Infusionsoft today announced a major update to its flagship software platform, including updates…

Industry News April 2
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