You Are What You Measure: The New Reality For B2B Marketers
An emphasis on measurement is hardly a new trend in marketing. The explosion of web analytics, followed by…
Blog January 10
Latest In: web analytics
Pinterest Unveils Data Analytics Tool For Businesses
Pinterest has rolled out Pinterest Web Analytics to offer marketersinsights into how visitors are interacting with pins that…
Industry News March 19
Demandbase Secures U.S. Patent Protecting Methods For Identifying Web Site Visitors
Demandbase, which offers a real-time targeting and personalization platform, received a U.S. Patent that protects the processes used…
Industry News February 4
ExactTarget Acquires Pardot And iGoDigital
ExactTarget yesterday announced plans to acquire marketing automation solution provider Pardot and e-commerce personalization solution provider iGoDigital. ExactTarget…
Industry News October 12Infusionsoft Unveils Major Update To Its Small-Business Sales And Marketing Suite
Sales and marketing software vendor Infusionsoft today announced a major update to its flagship software platform, including updates…
Industry News April 2
Resources
Events & Webinars
Striking The Right Balance Between Demand Gen & ABM
September 18, 2024
AI's Role In Accelerating Go-To-Market Strategy, with Lookout's Deb Wolf
September 11, 2024
