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Latest In: Event Strategy

Bryan Parker DoubleDutch event management event marketing Eventgrid Lawrence Coburn
DoubleDutch Acquires Eventgrid, Appoints New CEO

DoubleDutch Acquires Eventgrid, Appoints New CEO

DoubleDutch, a live event marketing platform, announced it has acquired Eventgrid, an event registration provider. The acquisition will…

Industry News October 2
B2BDE19ED digital tools event marketing Forrester G2 Crowd measurement Microsoft mobile ROI Splunk tradeshow marketing Validar Zuant
B2B Marketers Leveraging Digital Tools To Maximize ROI From Physical Events

B2B Marketers Leveraging Digital Tools To Maximize ROI From Physical Events

Events make up approximately 18% of program budgets, according to Forrester research, but the reality is they're being…

Industry News June 21
Certain Event automation event management industry research lead nurturing
Study: Post-Event Follow-Up Still A Challenge For B2B Marketers

Study: Post-Event Follow-Up Still A Challenge For B2B Marketers

New research from Certain, an event automation solution provider, shows that companies have gaps in their post-event follow-up…

Industry News May 26
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