Latest In: Revenue/Sales Operations

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Champion Good Data To Improve Top- And Bottom-Line Results

Champion Good Data To Improve Top- And Bottom-Line Results

Today's CRM and marketing automation systems provide measurement at every stage of the funnel. That's good news for…

Demanding Views September 21
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Adobe To Acquire Marketo For $4.75 Billion

Adobe To Acquire Marketo For $4.75 Billion

Adobe announced that it has signed a definitive agreement to purchase Marketo for $4.75 billion. The acquisition, which was…

Industry News September 20
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Want Channel Partner Help With Marketing? Simplify Co-Branding Guidelines

Want Channel Partner Help With Marketing? Simplify Co-Branding Guidelines

via GIPHY There's no denying that protecting brand integrity is vital to optimizing market positioning and differentiation. But…

Blog September 19
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Campaign Optimization Series
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Strategy & Planning Series