Agentic Commerce Is Coming. Marketers Need to Start Winning at the Discovery Layer
Most marketers are currently thinking about AI through the lens of visibility (if they’re thinking about it all).…
Demanding Views June 23
Latest In: buyer journey
10 AI Priorities B2B CMOs Can’t Afford to Ignore
B2B CMOs are entering a new phase of AI adoption. The first wave centered on experimentation: content generation,…
Demanding Views June 9
10 Lessons Learned at B2BMX 2026: Elevating Your B2B Marketing Strategy
B2BMX 2026 offered a wealth of insights and strategies for B2B marketers to navigate the ever-evolving marketing landscape.…
Blog March 17
B2BMX 2026 Keynotes Now Available on DemandGenReport.com YouTube Page
Key Takeaways: B2BMX 2026 keynotes show that strong B2B marketing blends practical AI use with human trust, brand…
Blog May 11
NetLine Launches Buyer-Level Intent Platform, Intentive
NetLine, a content marketing and lead generation company, launched INTENTIVE, which the company claims is the only buyer-level…
Industry News June 5
New McKinsey Research: The Top Three Channels B2B Buyers Prefer
Today's B2B buyers are more demanding than ever before — between their preferences for independence and highly relevant…
Industry News June 22
ON24 Announces New Innovations Across Its Entire Platform & HubSpot Integration
ON24, a digital experience platform, announced its latest product innovations, which include new ways to deliver more engagement,…
Industry News May 13
Allbound Partner Journey Automation Aims To Encourage Partner Action
The Partner Journey Automation solution from Allbound, a partner relationship management (PRM) software provider, is designed to help…
Solution Spotlight May 10
The Buyer Experience Wave Is Coming… Are You Ready To Meet It?
In 2010, Forrester declared the next 20 years to be the “Age of the Customer.” We're only halfway…
Demanding Views October 9
Act-On Unveils New Automated Journey Builder Tool
Act-On Software, a growth marketing platform, has launched an Automated Journey Builder solution, a visual and flexible UX…
Industry News October 1
Generating The Spark For Memorable Virtual Experiences
Now more than ever, marketers are competing for customers' attention. With many professionals working from home, not only…
Demanding Views August 6
Examining The Post-COVID Buyer’s Journey
We are months into the COVID-19 lockdowns. That means it's been a full quarter, from mid-March to mid-June.…
Demanding Views June 29
Resources
