by James Hickey | Dec 30, 2025 | Blog
Success in B2B marketing isn’t just about playing the game — it’s about playing it smarter than your competitors. The 2025 B2B Campaign Optimization Series was the go-to event for insights on AI-driven experiences, hyper-personalization, and other next-level...
by Al Lalani | Dec 30, 2025 | Demanding Views
The Shift From ‘AI Tools’ to ‘AI Systems’: Why B2B Marketing Leaders Are Building Orchestrated Intelligence If your marketing team looks like most B2B organizations right now, you’ve accumulated quite the AI toolkit over the past eighteen...
by James Hickey | Dec 29, 2025 | Blog
As marketers planned for 2026, they focused on rebooting old paradigms with tomorrow’s tech and creating a new hybrid workplace not based on location, but on the impact of artificial intelligence tools. At the 13th annual webinar Strategy and Planning Series hosted by...
by Jason Eubanks, CEO & Co-founder, Aurasell | Dec 29, 2025 | Demanding Views
When Implementing AI, Don’t Repeat the Mistakes of the Past Why GTM leaders must rethink how they adopt AI, not just which tools they choose Marc Benioff recently sounded the alarm on artificial intelligence (AI) innovation outpacing customer adoption. But the real...
by James Hickey | Dec 26, 2025 | Blog
School may have been out for summer, but that didn’t mean the learning stopped! In fact, for Demand Gen Report’s inaugural Summer Camp, we explored new concepts, tactics, and creative vehicles, especially when the chaos of the year settled during the warm summer...
