We are entering a moment where motivated, curious people can build things that once felt impossible. B2B marketers heard from one of their own when OpenAI’s Head of B2B marketing detailed their professional capabilities in an era where artificial intelligence (AI) makes the impossible achievable. Dane Vahey’s keynote address titled You Can Just Build Things presentation detailed why daily AI use beats theoretical value, and how B2B marketers should rethink their role as builders, not just operators. After providing practical uses cases for B2B marketers to use AI, Vahey detailed seven habits that attendees should incorporate every day into their workplaces to become more proficient. Vahey was OpenAI’s first B2B marketer and now leads programs that help companies of all sizes adopt AI at scale.
