Key Takeaways
- Snapchat’s new HubSpot integration lets you build native lead generation campaigns and push those leads straight into the pipelines you already manage, no custom development required.
- Snapchat’s lead gen product delivered a 77% year-over-year jump in click-through rates and a 26% year-over-year drop in cost-per-lead, giving you cheaper leads and stronger ROAS.
Snapchat new integration with HubSpot makes it easier for brands to launch native lead generation campaigns on Snapchat, and automatically connect those leads into HubSpot so teams can move from first touch to long-term customer relationships with more efficiency.
Snapchat reaches a highly engaged, high-intent audience, with 1 in 2 users making a high-consideration purchase after seeing an ad in the past six months. Officials noted these improvements to their lead generation product, driving strong performance gains.
Most notably, click-through rates have increased 77% YoY and cost-per-lead has decreased 26% YoY for Snapchat’s native lead generation product.
How Does the Snapchat HubSpot Integration Turn Attention Into Leads?
Fintan Gillespie, Global Director, Ad Partnerships Group at Snap, highlighted that HubSpot is a go-to CRM and marketing platform for so many of the brands they work with, from fast-growing SMBs to large enterprises.
“This integration makes it easier for those teams to turn attention on Snapchat into leads in HubSpot, and then into lasting customer relationships without adding complexity to their day-to-day,” said Gillespie in a statement.
What Can You Do With the New Snapchat and HubSpot Integration?
This integration with HubSpot demonstrates Snap’s continued commitment to driving efficient business results for brands optimizing for lead generation outcomes. With the new integration, advertisers can reach incremental Gen Z and Millennial audiences on Snapchat and capture interest in the moment. Other benefits include:
- Create native lead generation campaigns in just a few clicks, then connect them directly to HubSpot so new leads flow into the lists and pipelines they already manage every day, no custom development on Snapchat required.
- Keep data organized and actionable, with Snapchat lead form fields mapped into HubSpot properties for smoother handoffs between marketing and sales.
- Leverage Conversions API (CAPI) to send conversion events from HubSpot workflows back to Snapchat, capturing lower-funnel actions (online or in-store) tied to Snapchat-driven leads, helping close the loop and deliver more accurate ROAS for lead campaigns.
“With this integration, HubSpot customers can connect what happens on Snapchat to what happens in their pipeline, and send real conversion signals back to Snapchat so teams have a clearer picture of what’s driving results. That’s the kind of context that makes marketing more effective over time,” said Angela DeFranco, Vice President of Product at HubSpot.
To learn more about the Snapchat and HubSpot integration and how to get started, visit HubSpot’s App Marketplace.
