Demandbase Webinar Is Today: Build Your 2027 GTM Strategy Beyond the AI Pilot
Key Takeaways The webinar encourages B2B teams to move beyond disconnected AI pilots and instead connect tools, buyer…
Blog October 26
Latest In: sales and marketing alignment
Clay, Marketbridge Partner to Modernize B2B GTM Execution
Key Takeaways Clay and Marketbridge formed a strategic partnership that pairs Clay’s data enrichment and orchestration platform with…
News Brief October 6
Sopro’s Steve Harlow on Winning Back B2B Buyers Trust: The DemandGenReport.com Q&A
Key Takeaways Lead generation in 2026 has moved from a volume game to a relevance game, so teams…
Feature October 1
DemandGenReport.com Now Becomes B2BMX Insights
Key Takeaways: The rebrand to B2BMX Insights positions the publication as the year-round content and community hub for…
Blog October 8
Snapchat, HubSpot Partner to Help Businesses Turn Leads into New Customers
Key Takeaways Snapchat’s new HubSpot integration lets you build native lead generation campaigns and push those leads straight…
News Brief September 3
Kaon Interactive, Showpad Partner to Boost Buyer Engagement
Key Takeaways Kaon Interactive and Showpad have partnered to embed immersive, interactive buyer experiences directly into the seller…
News Brief September 2
Where Your 2026 Budget Actually Goes: Take the Demand Gen Benchmark Survey
Your budget is under a microscope as leadership wants proof that every dollar drives pipeline, and the channels…
Blog September 2
Your Best Prospect Data Comes From Customers You Already Have
Companies spend enormous amounts of time and money trying to understand their ideal customer. They invest in market…
Demanding Views August 27
Walker Sands Research Reveals Major B2B Growth Maturity Gap
Key takeaways: Most B2B leaders say they understand what mature marketing looks like, but 95% still believe their…
News Brief August 25
Sales and Marketing Alignment: Take the 2026 Demand Gen Benchmark Survey
Key Takeaways Aligned teams share one revenue number, one set of metrics and a formal SLA on lead…
Blog August 20
The Keys to Building High-Performing Demand Generation Teams in the Age of AI
Key Takeaways AI is reshaping demand generation leadership by forcing teams to prioritize strategic judgment, trusted content and…
Feature July 29
The Lead Quality Reset: Take the 2026 Demand Gen Benchmark Survey
Key Takeaways Take 2026 Demand Generation Benchmark Survey to show how B2B marketing teams are spliting finite budget…
Blog July 29
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