Where Is Your B2B Budget Actually Going: Take the Demand Gen Report Benchmark Survey Now
Key Takeaways Take 2026 Demand Generation Benchmark Survey to show how B2B marketing teams are spliting finite budget…
Blog July 20
Latest In: sales and marketing alignment
Take the 2026 Demand Gen Benchmark Survey: Help Shape What Comes Next
Key Takeaways The 2026 Demand Gen Benchmark Survey highlights how B2B teams are shifting budget, measurement and workflow…
Blog July 15
Why Your Revenue Tech Is Underperforming (And It’s Not the Software’s Fault)
B2B revenue teams have never had access to more technology. CRMs, marketing automation platforms, ABM tools, sales enablement…
Demanding Views June 2
Take the 2026 Demand Gen Benchmark Survey: Help Shape What Comes Next
Key Takeaways The 2026 Demand Gen Benchmark Survey highlights how B2B teams are shifting budget, measurement and workflow…
Blog July 15
How To Gain Alignment Across A Diverse Buying Committee
Selling high-value deals in the B2B world today involves engaging with a buying committee rather than an individual.…
Demanding Views December 1
2023 State Of RevOps: Curating Tech Stacks & Teams That Promote Efficiency & Alignment
RevOps is breaking out of its supporting role and taking center stage as a strategic powerhouse. The shift…
Industry News November 16
6sense Breakthrough Recap: B2B Orgs Increase Pipeline To Revenue Creation By Prioritizing Automation, Communication & Alignment
6sense, a revenue AI platform that seeks to revolutionize the way B2B organizations create, manage and convert pipeline…
Industry News October 23
The Other Alignment Problem That’s Not Sales & Marketing
If I had a proverbial penny for every time someone talked about misalignment between sales and marketing, I'd…
Demanding Views June 12
The Top 9 Takeaways From The 2023 Campaign Optimization Series
Last week, the 2023 edition of Demand Gen Report's Campaign Optimization Series — or as I like to call…
Industry News May 4
How Leveraging Intent Data Aligns Sales & Marketing
B2B brands often deploy many of the same marketing tactics as their B2C peers, but B2B faces more…
Demanding Views April 21
3 Things That 2023 Will Demand Of B2B Marketers
As we turned the page on 2022 and entered 2023, it's clear that B2B leaders are bracing for…
Demanding Views February 10
ServiceNow Increased Sales-Created Pipeline By 3X
ServiceNow is a cloud computing platform designed to help companies manage digital workflows. The company's goal was to…
Case Studies May 18
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