Latest In: ROAS

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Snapchat, HubSpot Partner to Help Businesses Turn Leads into New Customers

Key Takeaways Snapchat’s new HubSpot integration lets you build native lead generation campaigns and push those leads straight…

News Brief September 3
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Brooks Running Scales Creative Output and Doubles ROAS With Adora

Brooks Running Scales Creative Output and Doubles ROAS With Adora

Key Takeaways Brooks Running used Adora’s AI platform to generate more than 1,500 on-brand ad variations across 40…

Case Studies August 13
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Dreamdata’s Steffen Hedebrandt on Why LinkedIn Now Drives 30% of Your SQL Pipeline: The DemandGenReport Q&A

Key Takeaways LinkedIn’s influence now climbs deeper into the funnel, according to Dreamdata’s Steffan Hedebrandt, driving 30% of…

Feature July 6
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OpenAI’s Dane Vahey to offer Keynote Address at B2BMX 2026

Dane Vahey, Head of B2B Marketing at OpenAI, will deliver a keynote address at B2B Marketing Exchange (B2BMX)…

Blog February 23
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LinkedIn Outperforms All B2B Ad Platforms: Dreamdata

LinkedIn stands alone among major advertising platforms in delivering positive returns for B2B marketers, according to a recent…

News Brief March 23
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The 3 Growth Strategies That Will Survive the AI Revolution

The most disruptive changes in artificial intelligence (AI) right now aren’t technological— they are behavioral. Inspiration, discovery, and…

Demanding Views March 3
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Unlocking Programmatic Performance: The Demand Gen Report Interview with StackAdapt’s Yang Han

The programmatic advertising landscape is shifting faster than ever, and keeping pace requires more than just new tools—it…

Feature February 25
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How BAM Advertising Transformed Lead Generation with CallTrackingMetrics

For marketing agencies working with home service and trade clients, one of the biggest challenges is attribution. How…

Case Studies July 10
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Infolinks, StackAdapt Partner to Unlock Curated Advertising at Scale

Infolinks is collaborating with StackAdapt to enable advertisers to tap into Infolinks’ brand-safe, curated supply across more than…

News Brief May 15
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LeadsRx Launches Version 3.0 Of Attribution Platform

LeadsRx Launches Version 3.0 Of Attribution Platform

LeadRx Inc., a marketing attribution platform, has announced Version 3.0 of LeadsRx Attribution. The improved platform aims to…

Solution Spotlight May 4
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