B2B marketing is going through a full reset: creativity-first campaigns are giving way to performance-driven strategies. In a Madison Logic/Harris Poll 90% of marketers agree that anyone who can’t show business impact will struggle to defend their budget and 55% say AI will fundamentally reshape how strategies are developed and executed.
Madison Logic CEO Keith Turco joins us to unpack how AI has reshaped go-to-market strategy, SaaS expectations and the daily reality of your team. His take: AI doesn’t replace human judgment; it enhances it. This is the “Geek Chic” era as marketers who understand performance, attribution and how to engineer predictable growth are the ones leading the room.
Then we look ahead to 2027. Turco will unpack how to gain real-time visibility into the fragmented journeys of buying groups as well as programmatic and social content that actually move accounts through the pipeline.
What You’ll Take Away
- Understand the importance of Human judgment in the AI Era. Understand how human validation turns machine speed into actual competitive advantage.
- Make performance the new creative standard. See how 55% of marketing leaders expect AI to reshape strategy execution, and why the teams that marry storytelling with measurable outcomes win the budget conversation.
- Replace guesswork with signal. Connect data, intent and real-time pipeline signals to your decisions so every dollar you spend has a clear rationale behind it.
- Engineer predictable growth. Build a performance framework that shortens your sales cycle, defends your spend and positions your team to hit targets before the pressure finds you.
- Navigate fragmented buying journeys. Reach researchers, influencers and decision-makers across the channels each one actually uses, because treating a buying group as a single audience means missing the full opportunity.
Attendees will leave with a clear read on the forces shaping 2027, a sharper view of how multi-channel signals connect to stage-by-stage pipeline movement and a framework for engineering predictable growth before the pressure finds you. Register now to hear how Keith Turco reads the market, and take the guesswork out of your 2027 plan.
