Campaign Monitor, an email marketing and automation provider owned by CM Group, announced it has acquired Sailthru, an experience management platform, and Liveclicker, a personalized email marketing solution, for an undisclosed amount. With these acquisitions, Campaign Monitor aims to expand its email marketing capabilities into the enterprise market, according to the company.
We all want to make things better. But how do you know if your efforts really make a difference? How do you know if the changes you make in a system have a positive impact?