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Certify Data Systems Adopts Callidus LeadFormix For Marketing Automation


Callidus Software last week announced that it has closed an agreement with Certify Data Systems to adopt Callidus' LeadFormix marketing automation platform to manage and optimize the company's lead generation activities.

Certify Data Systems is a San Jose, Calif. based healthcare information technology company. The company's products are designed to facilitate the movement of information between hospitals, physicians, clinics and other healthcare facilities.

Callidus Acquires LeadFormix To Add Marketing Automation To Cloud Platform


Callidus Software Inc.
a provider of sales effectiveness and cloud computing solutions, today announced its acquisition LeadFormix, a marketing automation and lead management vendor. The company acquired LeadFormix for approximately $9 million in cash, subject to final adjustments as set forth in the Agreement, according to a company press release.

Silicon Valley-based LeadFormix offers the Marketing Automation 2.0 solution, designed to help marketers convert anonymous online visits into qualified sales leads, and determine web site visitor interest and intent. Designed to drive collaboration between marketing, inside sales and field sales, the solution also features business intelligence and data mining technology.

Certify Data Systems Adopts Callidus LeadFormix For Marketing Automation


Callidus Software last week announced that it has closed an agreement with Certify Data Systems to adopt Callidus' LeadFormix marketing automation platform to manage and optimize the company's lead generation activities.

Certify Data Systems is a San Jose, Calif. based healthcare information technology company. The company's products are designed to facilitate the movement of information between hospitals, physicians, clinics and other healthcare facilities.

Callidus Acquires LeadFormix To Add Marketing Automation To Cloud Platform


Callidus Software Inc.
a provider of sales effectiveness and cloud computing solutions, today announced its acquisition LeadFormix, a marketing automation and lead management vendor. The company acquired LeadFormix for approximately $9 million in cash, subject to final adjustments as set forth in the Agreement, according to a company press release.

Silicon Valley-based LeadFormix offers the Marketing Automation 2.0 solution, designed to help marketers convert anonymous online visits into qualified sales leads, and determine web site visitor interest and intent. Designed to drive collaboration between marketing, inside sales and field sales, the solution also features business intelligence and data mining technology.

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