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Data Decisions Group Acquires Reach Analytics To Provide Full-Service Predictive Modeling

Data Decisions Group, Inc., a data, research and predictive marketing services provider, announced it had acquired Reach Analytics, a predictive marketing technology company, for an undisclosed fee. The acquisition will help improve and expand its predictive modeling capabilities, according to the company.

With the addition of the Reach Predictive platform, Data Decisions Group said it is now positioned to model and score a national prospect database within six minutes. It can also help users access market research, create predictive profiles, identify best targets and more.

“[We] have always envisioned data-driven marketing as based on the ‘voice of the consumer,’” said Steve Lerner, Chairman at Data Decisions Group, in a statement. “If we can effectively organize primary market research with data aggregation and analytics using today’s marketing stack, the consumer enjoys a better customer experience and the marketer benefits greatly.”

EverString Adds Predictive Segmentation Capabilities To Latest Product Release

ThinkstockPhotos 183712392EverString has released predictive segments as part of its Audience Platform to give marketers access to data signals in EverString’s predictive marketing platform and create targeted, data-backed groupings of accounts for marketing outreach. The company said marketers are able to create a predictive segment themselves in minutes using their own data and similar outside accounts from EverString’s B2B Company Graph, its database of 11 million companies. It is available as part of the EverString subscription.

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